Here are some other ways Google My Business is helping businesses in their SEO strategies:
Appearance in Local listings
When people search for services or businesses near them, Google gives more preference to the businesses registered in the GMB. It will show them the businesses that best satisfy the user’s query. This can be a good way of increasing traffic to your website or the store.
Reviews are an essential part of customer’s buying decisions. When they see how well other people’s experience has been with a business, they are more likely to go ahead with the purchase. With GMB, finding such reliable reviews is easier.
Google My Business listings are a great way of showing your business’ preview to customers without them actually visiting your website. Some people think that it might reduce the CTR but good practices can actually lead to a better user experience.
Another good thing about this is that businesses use this section to answer FAQs and other related queries on a different SERP.
The Insight tool of Google My Business has allowed business owners to track their brand’s performance and other factors. This lets businesses gain a better understanding of their target market and devise suitable solutions. Businesses use these insights to come up with better and relevant marketing campaigns.