The frequent update and maintenance of your website is extremely helpful in increasing the ROI. The website must be developed in such a manner that it’s easily maintainable. The multimedia and other images must be kept organized. The website content must also be frequent updates so that its relevant to the changing scenarios and environment. Navigation and search functionality must be constantly updated and improved. Check for any broken links and repair them.
The bots and crawlers find your website through sitemap so it’s extremely important to keep your web pages intact and organized. You must:
- Maintain the proper hierarchy of web pages
- Update your sitemap on a regular basis
- Keep an XML sitemap copy for indexing on search engine
- Add a sitemap link on homepage footer
- Optimize the anchor text of your sitemap with relevant titles
Search engine analytics and tools are important for tracking the progress of your website via different metrics such as user behaviors, number of visitors, performance, etc. You must Integrate your website with Google and Bing analytics tools to stay updated on the stats and make necessary changes to your web pages over time.